A Big Market, Duh!

Take-Two Entertainment posted “slower than expected” sales for Bioshock 2, the sequel to the 2007 Game of the Year.

Critical acclaim for the game was more than tepid, but less than exceptional.

The game switched studios and lead writer, from 2K Boston/Irrational Games to 2K Marin and wasn’t written by Ken Levine, writer of the System Shock games and the man behind the original Bioshock’s successful reception.

Now, Take-Two is looking to move on with yet another studio.

“2K Marin is working on X-Com,” said Take-Two chairman Strauss Zelnick, in response to an analyst question during a financial call about the company’s second quarter results today. “As it relates to BioShock, we think BioShock is still one of the most important franchises in the history. We intend to support the franchise. It [another BioShock game] doesn’t have to be at 2K Marin.”

You cannot take a successful game, the product of a Holy union of a fantastic studio with a fantastic writer and lead designer and just move it and expect success.  It isn’t the name Bioshock, with the undersea setting and the tinge of objectivist dystopia that made the original successful.

Bioshock’s success was how the writing, setting, voice-acting and gameplay all melded together.  You can’t replicate that by moving it around. That’s typical CEO arrogance.


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